Salesforce Joins LA28 to Build the Most Engaging Fan Experience

Salesforce Joins LA28 to Build the Most Engaging Fan Experience

The LA28 Games has announced Salesforce as a new official partner to help make the Olympic and Paralympic fan journey to 2028 the best one yet.

As a founding partner of LA28, Salesforce will help deliver an engaging fan and athlete digital experience over the next seven years as Los Angeles prepares to welcome the world in 2028. 

“Partnering with Salesforce brings the most cutting-edge technologies to engage fans in the Olympic and Paralympic Games,” said Kathy Carter, Chief Executive Office, U.S. Olympic and Paralympic Properties. “They’ll enable LA28 to connect with fans in the most personal way, curating connections and content like never before.” 

In addition to their partnership with LA28, Salesforce will also work with NBCUniversal to build the Olympic and Paralympic fan communities. 

“At Salesforce, our mission is to change the world for the better through technology that helps our customers achieve success from anywhere, and we're proud to support the Olympic and Paralympic Games in Los Angeles,” said Sarah Franklin, President and Chief Marketing Officer, Salesforce. “We’re thrilled to partner with LA28, Team USA and NBCUniversal and look forward to creating the most innovative digital experience in sports for engaging athletes and fans."